How to Attract New Customers?
Create a Customer Persona!
Most owners of small businesses have to consider the question of how to attract new customers. Often, when people start thinking about marketing they want to jump into buying ads and creating their social media.
Unfortunately, this is putting the cart before the horse. Marketing is an essential component of how to attract new customers, but it won’t work well if you don’t have a strategy that helps you understand who you are selling to. That’s where customer persona’s come in.
If someone were to ask you what your “ideal” customer looks like, and you answer “anyone,” you are already headed down the wrong path. Marketing burgers to vegetarians is a waste of money and won’t see a return.
This concept applies to any business. There will always be a specific set of people who are the most likely to purchase what you have to offer. Getting your products or services in front of those who are the readiest to buy makes a lot of good business sense.
Developing a customer persona is essential to understanding your business. From there, you will be able to focus your marketing in the right direction. You will still have to experiment, test, and change tactics based on results, but having an accurate buyer persona increases the chances your message will land in front of the right people.