Candid Badger Creations

Your Next

Strategy. Content. Website Creation.

Website Creation

Do you need a website but lack the time or expertise to do it yourself? Don’t have the budget to hire a big-time web developer? Heck, do you even need a website?

You might need an expensive web development company, and those places are out there.  Then again, you might just need something really nice and functional with a smaller price tag.

I can help you understand how to utilize your site.  Let’s talk and see if Candid Badger Creations’ website services are the right fit for you.

Content Writing

Your website is the digital entrance to your business.  Professionally written, high-quality content can guide each prospective client through your digital front door and on to consider the actions you wish them to take.

From brand background stories, employee profiles, blogs, speeches and scripts; if you need it written, it pays to have it written well.

Website creation, social media, and SEO are all driven by great content. Candid Badger Creations can help you create winning content.


Every person who comes into contact with your business or organization is on a journey. That journey can take them past you, to you, or through you. Call it funnels. Call it inbound. Call it whatever you want. Creating a  customer or donor journey that goes through you is a powerful tool.

Together, we will design a  journey that brings a person from their first introduction to what you have to offer all the way through having them come back again.

Understanding that journey unlocks the potential of website creation, social media and any other marketing you do.

About ME

I’ve been a “facilitator” for most of my professional career.  I’ve been a Teacher, Corporate Client Trainer, Employment Consultant, and Director.  Along the way, I have been privileged to work with many incredible people, including marketing and industry experts,  who have taught me important lessons that apply to business and following your dreams.

I am currently engaged in freelance work with two companies located in Michigan. I work with a team to design websites, perform marketing duties, and create blog content for their clients.

I also enjoy working with my own clients who are looking for a budget-conscious option to get their websites off the ground, seeking written content, or even looking for marketing strategy advice to get their new company off the ground.

At my core, I am a teacher, bringing those skills to your project to help your customers understand what you have to offer. I also specialize in assisting charities to plan and execute fundraising strategies.

It’s your vision, I want to see it succeed.

“Tom’s passion for research and writing is evident when working together. He is both professional and fun to work with!” – Dusty Klifman / Blueyes Below

Some of My Work


I’ve been doing a mix of projects between working with clients that come to me and being part of the team at 1 Bold Step in Grand Rapids, MI.  You can see selected samples of my work here, in both website creation and content writing:

Some of the projects I have been involved with through 1 Bold Step: