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Small business marketing thoughts and tips

Why Every Small Business Owner Needs a Small Business Marketing Advisor (Even If They Don’t Know It Yet)
It's 3 AM and you're staring at the ceiling again. You're trapped with a sinking feeling that despite working 70-hour weeks, your amazing business is slowly dying. You watch competitors with inferior products somehow thriving while you struggle for every sale. You've...

Your AI Garbage Stinks, But Humans Can Deodorize It
Recently, I was in a discussion amongst friends about the use of AI. That conversation was centred around the frustration some of them felt in academic settings. Their students are just cutting and pasting the content that the machine generates for them.In their...

5 Signs Your Small Business Marketing Strategy Is Stuck (And How to Reignite Growth)
Every day, small business owners wake up determined to see their companies succeed. Yet, despite their best efforts, they get caught in a frustrating cycle of stagnation. Their small business marketing strategy that once worked (or should work) seems to have lost its...

The Shawarma Guy: A Small Business Marketing Lesson in Disguise
I love shawarma. The blend of seasoned meat, fresh toppings, and an amazing garlic sauce wrapped in a warm flour tortilla is one of my guilty pleasures. For a few years, our town had a great shawarma place in the mall, but it eventually closed down. After that, I...