You built your website yourself to save money. But is it costing you customers?
As a small business owner, you wear every hat: accountant, marketer, and IT department. When it came time for a website, you probably thought, “How hard can it be?” You built something that looked decent, saved thousands on design fees, and moved on to the next challenge.
But that DIY website might be quietly driving potential customers straight to your competitors.
The problem isn’t always obvious. Your site might look decent on your desktop computer, but what about on a smartphone? Are your contact details buried three clicks deep? Is your homepage loading slowly enough to frustrate visitors before they even see what you offer?
In this blog, we’ll take a high-level look at quality checks that often get overlooked in the interest of time and money.
A Quick Reality Check With A Website Evaluation Checklist
Most website problems are surprisingly simple to spot—if you know what to look for. That’s why I created this straightforward website evaluation checklist.
This isn’t an exhaustive technical audit. It won’t replace a professional analysis. But this checklist will help you identify the most common issues that cost small businesses customers every single day. Think of it as a basic health check for your digital storefront.
The checklist covers 15 essential elements, from mobile optimization to clear calls-to-action. Each item focuses on what actually matters to your visitors and your business growth. You can work through the website evaluation checklist in about 20 minutes and immediately see where your website stands.
Many business owners discover their “perfectly fine” website has several glaring issues they never noticed. Others find that their site is performing better than expected and just needs minor tweaks.
Don’t Let Your Website Work Against You
Your website should be your hardest-working employee, not a barrier between you and potential customers. Small problems compound over time, quietly eroding trust and costing you business.
Ready to see how your website really measures up? Use our free website evaluation checklist to get an honest assessment of your online presence. It takes just a few minutes, but the insights could transform how your business grows online.
No email required. No sales pitch. Just practical guidance to help your business thrive.
