Small business marketing thoughts and tips

You built your website yourself to save money. But is it costing you customers? As a small business owner, you wear every hat: accountant, marketer, and IT department. When it came time for a website, you probably thought, "How hard can it be?" You built something...

It's 3 AM and you're staring at the ceiling again. You're trapped with a sinking feeling that despite working 70-hour weeks, your amazing business is slowly dying. You watch competitors with inferior products somehow thriving while you struggle for every sale. You've...

Recently, I was in a discussion amongst friends about the use of AI. That conversation was centred around the frustration some of them felt in academic settings. Their students are just cutting and pasting the content that the machine generates for them.In their...

Every day, small business owners wake up determined to see their companies succeed. Yet, despite their best efforts, they get caught in a frustrating cycle of stagnation. Their small business marketing strategy that once worked (or should work) seems to have lost its...

I love shawarma. The blend of seasoned meat, fresh toppings, and an amazing garlic sauce wrapped in a warm flour tortilla is one of my guilty pleasures. For a few years, our town had a great shawarma place in the mall, but it eventually closed down. After that, I...