How to Attract More Customers to a Small Business?
The answer lies in your business strategy. It’s not enough today to just open up a shop in the physical or digital world and expect customers to flock to your new small business. Not only do they have to know you are there, but you also have to know how to attract them.
Ultimately, the things you do and provide create a solution to a problem or challenge that a customer is experiencing. Anything from “I need a burger” to “I need to find a database that allows me to cross-reference 1000 contacts” is a challenge in need of a solution.
Ideally, you will have already done the market research to determine that there is a need that you can fulfill. Your next step is to understand how to find the people who need that problem solved. This is where Candid Badger Creations can help you.
Attract More Customers to a Small Business by Creating a Customer Journey
One of the first things that will help you attract more customers to a small business is to create your customer personas. These are essential in helping you identify the right people for your product or service and give you the clues you need to get in front of them.
For some, this seems like a needless step. A good product, after all, will draw customers. However, thats not really how things work. A product, no matter how good, won’t sell unless people know about it. That marketing is going to take resources. Time at least, and most likely money. Shouldn’t you make sure that the time and money you spend on marketing targets people who are the most likely to want what you have to offer?
Once you know who your ideal customer is then you can begin to figure out how to let that person know you can solve their problem. You might even be able to show them that they have a challenge and you have a solution that they aren’t even aware they have and need. Your customer journey will map out how to create that first glimmer of interest in what you offer, build buy-in and then create opportunities which lead to repeat business.
Thinking through a strategy like this will attract more customers to a small business. A lot of your competitors won’t do this work, which will give you an advantage. In the end, your website will work better while helping you focus your social media and other advertising where it will have the most impact.
Do the planning, then take on the strategy. Working through ideas is essential. That is how you can attract more customers to a small business. Candid Badger Creations can help.